Facu Basilico

Retention is the Single Most Important Thing For Growth

Recently, I was re-watching the Y-Combinator talks, on how to start a Startup. ( If you didnt see them, I strongly suggest you to go and see them, instead of reading this article =), and I found this excellent class of Alex Shultz the VP of Facebook. Worth to share.

Although his conception of growth/users/monetization is . . .

Read More

August 15, 2016

Funnel: Product Lunch Formula

The Jeff Walker funnel

Nowadays, it`s very common, for every marketing Guru to teach its own funnel/formula, that make them millions in sales.

Some of them:

*Digital Marketer Custom Value Optimization: Content - Lead Magnet - TripWire - CoreOffer - Profit Maximizer
*Ryan Levesque Ask Method
*Todd Brown Descending Funnel

Silvrback blog image

. . .

Read More

July 05, 2016

9 Analytical Tools You Must Know

The market of web analytic tools has a lot of interesting players.
Although I only user Mix Panel, Optimizely and Google Analytics, I give you this report, so you can consider what options best suit your necessities.

Silvrback blog image

Google Analytics

The leading, totally free, Web analytics software gives you an in-depth look . . .

Read More

June 29, 2016

Website Push Notifications: A New Way to Follow Up with Website Visitors

We all know that open rates in email marketing are low, social media is not scalable and for retargeting you have to pay. So, following up with users is not an easy task.

Fortunately a new why rise up. The push notifications!

Silvrback blog image

What are Website Push Notifications?

Website push notifications are clickable . . .

Read More

May 22, 2016

How to Reactivate Your Dormant Email List

While it’s sexy to acquire new users, it’s smarter and cheaper to do as much as you can to reactivate the users and subscribers you already have.

And yet, if it’s so obvious… why is it that most businesses don’t do reactivation, at all?

Between 60% – 75% of subscribers on email lists around the world are dormant, meaning . . .

Read More

March 14, 2016

Basics for Improving User Experience

The roles of user experience in any user journey or transaction cannot be over emphasized. Your audience will easily leave your website if you fail to provide them with superior and require experience they want on your site. The worst of all is that users will definitely leave your site without making any transaction or engagement and may not . . .

Read More

February 17, 2016

The 8 Conversion Rate Optimization Blogs I follow

I read a lot.
I spend almost 2 hours per day, reading and watching videos, of marketing and entrepreneurship. Is the why I can learn and update my knowledge.

In this list, I share 8 blogs I have in my XML reader, about optimization and conversions.

Silvrback blog image

ConversionXL

ConversionXL is currently the most . . .

Read More

January 09, 2016

Archive

This update link alerts you to new Silvrback admin blog posts. A green bubble beside the link indicates a new post. Click the link to the admin blog and the bubble disappears.

Got It!