The 8 Conversion Rate Optimization Blogs I follow
I read a lot.
I spend almost 2 hours per day, reading and watching videos, of marketing and entrepreneurship. Is the why I can learn and update my knowledge.
In this list, I share 8 blogs I have in my XML reader, about optimization and conversions.
ConversionXL
ConversionXL is currently the most dominant CRO blog. With the most in depth articles ranging across topics like testing, research, UX, design, and more; you’ll never run out of something worth reading.
Peep Laja, who is probably the most ‘in your face’ optimizer , founded this blog. He has no problem telling you what’s broken in his articles so that he can get right to the point: advice surrounding clean optimization processes.
Post Frequency: ~1/week
Post Types: Mainly written blog posts, though Peep has started posting videos from ConversionXL Live 2014.
Unbounce Blog
The Unbounce blog is perfect for anyone who wants to keep up on the latest landing page optimization tips. Oli Gardner, founder of Unbounce, has arguably seen more landing pages than anyone alive. He’s assembled a top-notch editorial team that pump out amazing content.
Post Frequency: 3-4/week
Post Types: Written blog posts with lots of images
Conversion Scientist
Brian Masssey, the Conversion Scientist, is one of the ‘OG’ conversion rate optimization figures. He’s been in the business for a long time, and puts together some stellar content.
This blog mainly covers standard CRO topics like optimized design, landing page optimization, mobile design, testing, and more.
Post Frequency: 3-4/week
Post Types: Written, video, and audio
Simo Ahava’s Blog
Simply put, this is the best Google Tag Manager blog today. If you use tag manager, read it.
Post Frequency: Sporadic frequent posts with some lulls.
Post Types: Written
Occam’s Razor
No list would be complete without mentioning the man, the myth, the legend: Avinash Kaushik. Simply put, Avinash is an analytics genius and if you aren’t reading his posts you should. #nerdalert
Get ready; when you commit to a post take your time. Read through and maybe even take some notes. Avinash shares a lot of actionable tips to get better data. So don’t be a passive participant, take action and get control of your data!
Post Frequency: Unknown, posts are not dated.
Post Types: Written
Get Elastic Blog
Run by Linda Bustos, GetElastic is one of the most read ecommerce blogs. This high frequency blog, dedicated to everything ecommerce, is a great read. Linda does a great job putting actionable insights into relatively bite-sized pieces of information.
Unlike some of the analytics blogs, you won’t be spending an hour or more reading, you will get great ecommerce tips in the matter of minutes.
Post Frequency: 2-3/Week
Post Types: Written and Infographics
Favorite Post: A New Cart Cross-Selling Strategy
Cleverbridge Ecommerce Blog
This is another great ecommerce focused blog that covers more advanced ecommerce tactics. As a cart provider, cleverbridge is able to share insights from their own methods when working with clients.
What I really love about this blog is they have a ‘tl:dr’ section at the bottom of every post that they identify as a ‘Keystone’. The body of the content gives you in depth details, and the final section of the post shares the over all theme.
Post Frequency: 2-3/Week
Post Types: Written and infographics
Shopify Blog
Tommy Walker heads up the Shopify blog and he does an amazing job putting together stellar content. If you aren’t familiar with Tommy, he was previously the editor of Conversion XL and was a huge reason for that blog’s success.
This is a kind of jack of all trades blogs that shares case studies, analytics tips, tips for merchants, ecommerce strategies, and more.
Post Frequency: 2-3/week
Post Types: Written, case study, and video