Facu Basilico

3 Advanced new AdWords strategies

Do you ever set the max cost per click (CPC) for keywords only to sit back and wonder whether or not that’s how much you should bid?

In this post, I’m going to discuss three advanced AdWords features you can use to find the lowest cost per click with the highest conversions. Learning about each of these features will help you to . . .

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December 11, 2015

7 User Experience Blogs you Must Follow

Need some inspiration? Looking for an awesome UX blog to read? I ’ve compiled a list of some of my favorite blogs in the industry (in no particular order). Feel free to add your own suggestions!

The Ux BOOTH

To quote Abraham Lincoln, UX “by the people, for the people, shall not perish from the earth.” Ok, maybe he didn’t . . .

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October 08, 2015

16 Startup Metrics by A16Z

Hi!
I am short of time, but I wanted to share this awesome post, of maybe the best VC in the World: Andreessen Horowitz.

If you are wondering in which metric you have to concentrate, please read the following.

Enjoy!

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We have the privilege of meeting with thousands of entrepreneurs every . . .

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September 17, 2015

Facebook video ads: The new skyrocket hack ad

It is no wonder that videos became a key player in Facebook marketing activities of all organizations. When people on Facebook actually became aware how useful videos can be,they made great efforts to improve and add features to their video platform such as insights and video metrics, video rankings and auto play option.

If you are . . .

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August 15, 2015

How to A/B test your email marketing

Without a doubt, email marketing is still one of the best ways to reach your users and boost conversions.

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First, I want to share with you, some initials thoughts of the email structure, some people get confused:

The subject:

"Sells the email content", hence its objective is the user`s click

. . .

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June 15, 2015

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